conventions & expositions is our business

Marketing & Promotion Services

For any event to be successful, it is important that it is marketed and promoted correctly and effectively. At Planet ConvEx, we lay special emphasis to this important aspect. Accordingly, our services are sub-grouped under the following;

 

Marketing Services;

• Preparing a sales, marketing & advertising plan, considering return on investment (ROI) and fulfilling the event objectives.

• Planning and implementing Sponsorship options with follow-up strategies

• Organising Direct Marketing campaigns (mail, fax, web, call center)

• Assistance in Fund collection and Fund Raising Campaign

• Creating and managing of marketing / sales database 

• Training and putting in place a result oriented sales team, with timely review for course corrections

• Telemarketing services and follow-up (using Call Centre)

• Sales & Promotion campaigns on the Web

• Buyer-seller meets (one-to-one / group meetings)

• Sales and marketing services on the Event Website (cross links / barter options with other Portals / Vortals)

• Closing sales with contracts, payment follow-up etc.

• Compilation of material (advertisement) for production of publication (such as  Exhibitor’s catalogue, Participant list etc.)

Some sub-components will include;  

• Print & electronic media publicity and advertising plan with implementation strategy

• Press publicity management

• Advertising campaign with releases

• Press releases & Press conferences

• Interviews, Panel discussions etc. in print and electronic media

• Talk shows on radio and television channels.

• Press clipping service

• On-site press-bulletin board service

• On-site set-up and management of fully equipped Press Centre

Additional external publicity medium;

• Road hoardings, Banners, Pole signage (design & implementation)

• Leaflet/ hand bill distribution using human banners

• Signage / Direction systems (external and in-hall), including design & implementation

• Signs at strategic locations.

• Car stickers, Sun shades etc  

Includes planning, design, production and distribution of full range of publicity and communication materials / collaterals (pre-event, during as well as post-event), such as;. 

• Event Logo

• Stationery and print material system 

• Pre-event teaser / flyer

• Detailed information brochures with  program structure, forms etc.

• Compilation of presentations - Abstract Book (in print and on CDs & Web)

• Update Newsletters (print and Web)

• Participant's guide (City guide, Accompanying persons / Spouses program, Sightseeing information etc.)

• Program guide (Conference program)

• Exhibitor's directory, Participant's List 

• Special publicity material (such as, Pens, T-shirts, Caps, Carry bags, Souvenirs etc.)

• Registration badges, with lanyards, Participant's kit

• Overnight newsletter on all days of the event

• Special publication on the theme of the event.